If you have ever made an event, for example a farewell or graduation event when you were in school. Then you will find activities in looking for sponsorship. If you want to get financial support from companies, then you have to make a proposal for event planning companies.
Some companies that are accustomed to providing financial support will usually ask for reciprocity for what they have issued. As an event planner, you offer cooperation to include the name of the company in the billboards, banners that are installed in your event.
Actually what companies are looking for besides spending funds is also advertising, they are like paying advertising costs by taking part in supporting your event. It could also be that the company also has the opportunity to open a stand at the ceremony. It all depends on the sponsorship offer from the proposal you made.
But there are also many companies that refuse when you provide event planning company proposals. Maybe they will use some reason to reject it. For that you have to look for other companies who want to join the event support.
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5 Steps to Get Event Planning Companies
Here are a few steps you can take to get event planning companies more easily.
The purpose of the event
The purpose of this event is important because before you make an event proposal, you must first determine what the goal is. So it becomes clear what kind of event you will create.
Without determining the purpose of the event will certainly make it difficult for you when offering events to companies in order to be willing to provide their support.
Write an event proposal
The event proposal that you created is a big picture that you are trying to offer to companies. This event proposal is also what you will bring when you want to offer a joint event planning company.
In writing the event proposal, it is made as clear as possible so that the company that reads it is not confused and understood. You can get examples of how to make event proposals on certain websites. You can copy it and edit it to create your own event proposal.
Select Company
The third step is to start looking for companies that are suitable to work with you. You can see it from the field in which the company is involved. Try to read the profile and the product first before deciding that the company will accept your company’s event planning offer.
Matching the event is also necessary so that when you put the company name on the event banner, people who see it won’t ask questions. That is the same as when the company that supports you gives the opportunity to open a stand at the event that you create. Don’t let the company you choose produce fabric, but the event that you created is a technology event.
This will make people wonder why there is a fabric stand at this technology event. It might be more appropriate if the company provides support at a fashion event.
Companies that are friendly to the Event
You also need to think about this. Because some companies are also against sponsorship events. Maybe they think they don’t need you to enter the brand because their brand is already good. It could also be that the company’s budget hasn’t been prepared yet to support events.
You can find out the character of the company other than through the website they have, also from events that have received a lot of support from them.
Companies that have often participated in event planning companies will be more welcome when you come and offer cooperation in the event. You have no doubt that your event proposal will be read. Even if you are rejected, you will not be rejected by the company.
Usually they are easier to provide financial support even though it is not large. However, regardless of their support, you should be very grateful to them for agreeing to take part in event planning companies.
Offer Several Benefits of Event Planning Companies
Maybe some companies also don’t understand event planning companies, they haven’t even followed it. Your job as an event planner is to explain what are the benefits if they are willing to cooperate in supporting the event.
Offer of reciprocity may be appropriate for you to give, such as putting the name of the company on the banner and providing opportunities to open a stand at the event. Just mention your offer in the event proposal that you made.
In addition, you need to explain the purpose of the event that you created. You might add that there are a large number of interested people who attend your event, so they as a company will think of supporting it rather than not. Because advertising costs alone may require more funds than supporting your event.
Some of the benefits you mentioned don’t overdo and tend to be unrealized. You may not make excessive offers just to get support from them.
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